Why Hire a Fractional Revenue Growth Leader?
Hiring a Chief Revenue Officer (CRO) may seem like a logical investment and the first step when you're ready past startup scale and ready for your next phase of growth.
However, this brings challenges. The CRO role is still in its infancy, many candidates typically have a strong bias toward sales, and there is a small talent pool to recruit those willing to work for what you can pay them.
Plus, once you hire a Chief Revenue Officer, you must also consider who is going to lead your brand strategy and build your marketing engine.
Why hire a single-person CRO — who typically makes between $250k and $400k per year along with their necessary supporting cast — when you can add both a CRO and CMO for that same cost who build your Go-To-Market (GTM) Strategy, brand, website, and entire Revenue Engine and sets you for scale?
We equip you with a Fractional Revenue Growth Leader with a consistent success rate of scaling second-stage companies for roughly $30k per month (investment varies based on the size of your company).
In 2023, we have the capacity to serve 12 2nd-stage growth companies that are past startup scale, with a starting revenue above $3M, and ready to invest in building a holistic Revenue Engine that will set them for scale to $10M - $20M and beyond.
We do not work with startups or companies under $3M in annual revenue.
How It Works
We begin with a short intro period, typically 2-3 weeks, for discovery, audit, and research, with the ability to enter a longer-term contract if both parties agree that your company has a viable path to scale revenue and that we want to work together.
We follow an Audit, Research, Build, Test, Optimize, and Scale approach.
- Audit & Research Phase
- Build & Test Phase
- Optimization & Scale Phase
- Empower Phase
Audit & Research Phase
We send you a checklist of items needed before we begin work and then run an 8-hour discovery day together. From there, we conduct deep dives, audits, 1:1s, and extensive research over a 2-week period to prepare your gap analysis, Go-to-Market Toolkit, and a robust revenue project plan to guide our work together.
With an understanding that the revenue project plan will remain agile, adaptable, and dynamic, our teams will review the plan and agree to work together or not. If we choose not to work together, you may implement the plan yourself.
Build & Test Phase
As we launch our revenue project plan, we spend approximately 90 days building the foundation of your go-to-market strategy and revenue ecosystem. Then we begin testing to ensure success before optimizing. We also leverage our recruiters and place key revenue roles on your marketing, sales, and CS team to execute the plan alongside us.
Optimization & Scale Phase
Now we lead the overall revenue engine, providing high-level CRO and CMO strategy as well as applicable revenue amplification activities, typically lasting through months 4-9.
Key actions
- optimize your marketing and sales funnels to ensure that they are as efficient and effective as possible.
- develop and implement new revenue generating strategies.
- achieve alignment between your marketing, sales, and customer success teams.
- measure and track your results so that you can see what is working and what is not.
- adjust your strategy as needed to ensure that you are on track to achieve your revenue goals.
Empower Phase
The final 3 months are reserved for your long-term revenue leadership plans. Some clients choose to pursue hiring the CRO or CMO who helped them scale. If mutually desired, we request a competitive placement fee and a 3-month transition to ensure another team member picks up their other work.
Logistics
Each revenue team (CRO + CMO) only works with two clients, and they are fully immersed in your company while we work to build your revenue engine and scale revenue. If there is no mutual alignment for the placement, our recruiters will source, onboard, and train your new revenue leaders if you don't have any internal candidates.
If you're ready to scale your revenue, contact us today to learn more about our Fractional Revenue Growth Leader.
We'll help you build a holistic Revenue Engine that will set you up for success in the years to come.
Click the button below to schedule a call with one of our experts.